INNOVATIVE GREEN DESIGN?

or just a little creepy?

Soy Mamelle's container, designed by a Russian creative agency, is meant to remind consumers that the soy-based product is milk-like.

Yes, it's false advertising since soymilk doesn't come from a cow and squeezing the container doesn't cause milk to shoot out -- it's got a regular cap and opening on top -- but you can't beat it for shelf presence and getting people to want to touch the container.  

photo by Kian Brand Agency

Posted in: soy milk