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"A society built on green design, sustainable energy and closed loop systems, a civilization afloat on a cloud of efficient, non-toxic, recyclable technology." ~~Alex Nikolai Steffan

2.12.2011

INNOVATIVE GREEN DESIGN?

or just a little creepy?

Soy Mamelle's container, designed by a Russian creative agency, is meant to remind consumers that the soy-based product is milk-like.

Yes, it's false advertising since soymilk doesn't come from a cow and squeezing the container doesn't cause milk to shoot out -- it's got a regular cap and opening on top -- but you can't beat it for shelf presence and getting people to want to touch the container.  

photo by Kian Brand Agency

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