This month's Wired magazine talks about the future of money and focuses on how major corporations are enticing customers to buy product and modify their brand loyalty through systems of points that are awarded based upon purchases or other actions. Not unlike getting 'reward points" for using a airline branded credit card, this concept now extends into gaining 'points' or virtual currency that can be spent in places like Second Life.
Now a recycling bin has been morphed from something good for the environment to something altruistic and consumer driven all at the same time. PepsiCo, is the company that produces carbonated liquid sugar in cans and plastic bottles, the Doritos Super Bowl and bottles millions of gallons of water branded as Aquafina, Poland Springs, Deer Park, Ozarka and others.
The first recycling kiosks will not, however, impact the point of consumption of the drink which will be in the car, at home or some location other than the point of purchase. This means bringing the bottle back to the kiosk at some other time. Future plans do include locating kiosks at parks and stadiums. For those of us who have curbside recycling, is the point system enough of
But wait! There's an app for that.
The participating website,Greenopolis, has an App for iPhone that will allow its members to use their phone to scan materials destined for recycling and automatically upload points!
PepsiCo is also donating a portion of its recycling profits to Entrepreneurship Bootcamp for Veterans with Disabilities--thus, the "dream" machine in the recycling kiosk name.
- Exclusive travel related benefits just for members.
- An online system to purchase discounted tickets to first run movies playing at more than 1,400 theaters nationwide. (Tallahassee?)
- Access to a members-only on-line shopping mall that offers major discounts and cash rebates for purchases.