energy efficiency, sustainability, green buildings, solar, hybrid cars and alternate fuels.

"A society built on green design, sustainable energy and closed loop systems, a civilization afloat on a cloud of efficient, non-toxic, recyclable technology." ~~Alex Nikolai Steffan

7.06.2009

SOMETIMES IT NEEDS A BETTER NAME THAN 'RECYCLED'

From ideal over the hurdle to practice is often a matter of marketing.

Greenpeace reissued its Recycled Tissue and Toilet Paper Guide (subtitle: Did you know Americans could save more than 400,000 trees if each family bought a roll of recycled toilet paper—just once?) to help people make the switch to recycled paper. It comes in a foldable, handy pocket size version! Imagine the possibilities!

The guide recommends purchasing certain brands such as Green Forest and Seventh Generation, and avoiding others such as Kleenex, Cottonelle, and Bounty.

Recycled provides--er-- connotations. Maybe rebranding would encourage more people to save forests? Re-purposed toilet paper? Or?


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