energy efficiency, sustainability, green buildings, solar, hybrid cars and alternate fuels.

"A society built on green design, sustainable energy and closed loop systems, a civilization afloat on a cloud of efficient, non-toxic, recyclable technology." ~~Alex Nikolai Steffan



A large bottling company that puts its water in a cool square shaped bottle with a pleasing label is advertising that it is eco friendly and "carbon negative." It also has very calming music as an introduction to its web site. How is it possible for a company that bottles water in plastic to be carbon negative? I carefully read the website conveniently marked green, but am unable to lend any insight. Reducing truck transport miles from warehouse to distributor really has little comparison to shipping bottles halfway around the world.

Another company now has an "eco-shaped" bottle that contains an "average" of 30% less plastic (how can a bottle have an average amount of plastic?). I'm unsure why having a bottle that is narrower around its middle makes it "eco-shaped." Don't marketers get paid a lot for coming up with these ideas? Why not send them this link so they can take the pledge, too.

Think Outside the Bottle - Take the pledge today!



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